Underwaterpistol leveraged Yotpo Visual UGC and Reviews to help Arighi Bianchi empower customers to tell their brand story
The home goods industry has skyrocketed in the past two years, as the newly homebound look to renew their spaces. Recognizing the opportunity for its online store to achieve game-changing revenue, luxury furniture brand Arighi Bianchi enlisted Underwaterpistol for a full eCommerce overhaul, complete with a rebrand to propel their business into a new era of homeware.
Loved and lauded by influencers, Arighi Bianchi needed a way to showcase the high volume of UGC they already received, so Underwaterpistol chose to integrate Yotpo’s Visual UGC solution on their eCommerce site. They then migrated from another provider to Yotpo Reviews and incorporated reviews into individual product pages, furthering the trust cues that excite, engage, and persuade shoppers to purchase. Now, every product on the Arighi Bianchi store has reviews present, so customers can make confident and informed purchases. Meanwhile, the “AB Styled By You” UGC gallery demonstrates what the furniture could look like in a shopper’s home – a touch that has contributed to soaring conversion rates. The redesign project and ongoing marketing has resulted in a 6.75% increase in conversion rate YoY, and a 16.14% conversion rate increase compared with the previous six months.
