Excellence Award

Overdose is a global, digital commerce anti-agency with enterprise capability and start-up hustle, focused on delivering accelerated results.

Overdose introduced Yotpo to Signet’s tech stack to increase customer feedback and product endorsement

Overdose had been working with Signet, one of Australia’s leading distributors of warehouse consumables and packaging, safety, and cleaning supplies, for many years to create innovative strategies and implement tactics that drive growth. Collecting high-quality customer feedback was a priority for Signet, and after considering multiple providers, both the brand and agency agreed that they needed to include Yotpo in their tech stack as the most robust platform for their business requirements.

Since implementing Yotpo Reviews, Signet has seen more than 15% of users engaging with a Yotpo review asset, and a 10.7% conversion rate.  They’ve collected 2,928 reviews with an average star rating of 4.38, with 75.6% of the reviews being 5 stars. And in just 30 days, visitors who engaged with on-site Yotpo Reviews were seen to show 20.2% engagement — which generated $122k in sales.

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Overdose’s partnership with Yotpo brings a number of benefits to their mutual clients – most importantly, enabling Overdose to drive a real conversation between brands and their customers. Yotpo helps Overdose put the right aggregate data and specific examples in front of their clients, often times new brands that are developing quickly, so they will always think like their own best customers, ultimately driving revenue, acquisition, and retention for the brand. Overdose credits a strong tech stack and a seamless Yotpo integration, strong performance marketing service delivery, and an always ״strive for more״ SEO delivery for consistently exceeding their client goals.