Convert Digital helped Pet House triple customer reviews with a creative giveaway program leveraging Yotpo Reviews.
Australian pet supply brand Pet House, part of Global Retail Brands, wanted to implement customer reviews with the goal of building trust with consumers, and in turn, increasing conversion rates. Convert Digital felt that Yotpo was the right solution for helping the brand achieve to boost sales and conversion through products reviews, and developed an innovative program to scale up quickly. The agency also went to work by incorporating user generated content throughout the website from happy customer feedback to increase click through rate versus the competition.
The agency helped Pet House create a competition for Hills Science Diet pet food. Customers who purchased a Science Diet product and left a review on Pet House’s website were entered into a competition for a year’s supply of pet food. The results were overwhelming, with over 90% of Hills Science Diet products tripling their number of customer reviews.