Duke Cannon adds Yotpo to their tech stack and drives higher customer retention
Duke Cannon is a pioneer brand in the Men’s Grooming category, and is committed to making superior-quality goods that meet the high standards of hardworking men. The Stable, Part of Accenture Song, curated a meaningful relationship with the Duke Cannon team through collaborative work on the brand’s strategies and sales at Target and Meijer. From there, the agency gained the opportunity to grow the partnership with additional service offerings, including a new D2C eCommerce website build.
Duke Cannon enlisted The Stable to transform their existing DTC website from an outdated theme to a custom Shopify storefront that would increase brand awareness, consideration, and conversion. As part of the overhaul, The Stable implemented Yotpo Reviews, and built a robust rewards program with Yotpo Loyalty & Referrals.
For Duke Cannon, Yotpo’s diversified offering was a huge advantage, as it would eliminate the need for multiple vendors by delivering reviews, loyalty, and referrals through a single platform. The addition of Yotpo solutions to Duke Cannon’s tech stack allowed them to deliver a more immersive and interactive experience that led to stronger relationships with their consumers.
After launching Yotpo Reviews and Loyalty & Referrals, Duke Cannon saw a significant increase in annual retention. The brand’s next steps include expanding their rewards offering to make it more visible on-site, and incorporating rewards messaging into more of their one-time and automated emails and SMS messages.
