Anatta helps Mack Weldon with a successful migration to Shopify and scale the new site with Yotpo solutions
Menswear brand Mack Weldon’s initial partnership with Anatta was to facilitate a world-class eCommerce experience from homepage navigation to usability to checkout and post-purchase. After migrating Mack Weldon’s website from Spree to Shopify Plus, Anatta optimized it for speed, performance, scalability, and conversion. Anatta integrated best-in-class applications with Mack Weldon’s Shopify site to ensure an exceptional eCommerce experience that builds trust and supports ongoing loyalty.
In line with Mack Weldon’s goal, Anatta used Yotpo Reviews, UGC, and Loyalty solutions to create a customer experience that fosters trust and loyalty. Yotpo’s seamless integration with Shopify APIs enabled Mack Weldon to capture user reviews for a single apparel item across all variations.
Yotpo’s solutions enabled Mack Weldon to develop a unique brand experience that accommodates customer needs and preferences and builds consumer trust. Implementing Yotpo Reviews on PDPs resulted in a 25% increase in CVR, a 6% increase in AOV, and a 15% increase in ATC for new site visitors.
Overall, Anatta’s optimization of Mack Weldon’s website and integration of Yotpo’s solutions have yielded significant improvements in conversions and add-to-cart for new site visitors.