DotCollective Increases customer retention and CLTV for TWOOBS with Yotpo Loyalty
TWOOBS is a sustainable footwear brand known for its stylish and versatile sandals made from recycled materials. Despite having a successful acquisition strategy through owned channels, TWOOBS approached DotCollective for assistance when it faced difficulties retaining customers and increasing customer lifetime value (CLTV).
DotCollective suggested adopting a Yotpo Loyalty program aligned with TWOOBS’ unique vision, offering essential features and customization options. Yotpo’s seamless integration and proven track record in improving customer retention made them the ideal choice for TWOOBS’ loyalty program needs. Yotpo’s platform and product synergies provided significant benefits to TWOOBS across multiple areas when they rolled out their “Goody Two Shoes” loyalty program. First, Yotpo’s Loyalty & Rewards module enabled TWOOBS to implement a unique loyalty program, enhancing customer retention by incentivizing repeat purchases and rewarding loyal customers. Next, Yotpo’s platform facilitated a personalized buyer journey for TWOOBS’ customers. Through targeted messaging and rewards at each loyalty level, TWOOBS could effectively engage customers and guide them through a rewarding shopping experience. Finally, Yotpo’s integration allowed TWOOBS to streamline post-purchase experiences, offering seamless online and in-store reward redemption. This enhanced convenience and customer satisfaction, contributing to a positive brand experience
Yotpo empowered TWOOBS to improve customer retention, enhance the buyer journey, and optimize post-purchase experiences—resulting in increased customer satisfaction and loyalty. The measurable improvements across various key metrics were highly positive:
- Encouraged returning customer sales increased by 25%
- Doubled the repeat purchase rate for participating customers
- Boosting Advanced Total Transaction Value (ATV) for top-level loyalty program customers, almost tripling that of level-one customers.
- Enhanced on-site conversion rates through targeted messaging and rewards at each loyalty level enhance customer engagement and encourage repeat purchases.
- Increased ATV, with redeeming customers spending an additional $42 compared to non-redeemers.
