Why it's different

Launching SMS and email campaigns is never as quick as writing a one-off message and hitting send. So many decisions go into making a successful campaign, and it’s hard to map out the best experience for your customers. Plus, when you have disjointed solutions for SMS & email, you risk bombarding your customers with irrelevant messages.

With Multi-Message Campaigns, you can streamline the campaign process within a single set-up, allowing you to plan each touchpoint in your campaign strategy and clearly visualize your customers’ journeys. Now, it’s easier to avoid over-communicating and ensure your customers always get the right message.

See it in action

Let’s take a look at a few powerful use cases for Multi-message campaigns.

First, let’s say you’d like to promote an exciting product launch for your brand- and you want to give VIPs early access. You could start with a first message to your whole list- letting them know that this is their last chance to join the VIP club to see what’s coming- and reminding your VIPs that their early access starts soon.

Then, you could split that journey: with messages to your VIPs reminding them about their points, and notifying them that their early access ends soon. All the while, you’ll be warming up the rest of your audience to get excited for the sale to kickoff shortly.

Next, let’s imagine you’re sending out texts and emails for your Annual Sitewide Sale. You can now pre-build a journey with those messages to segment out anyone who purchases from the campaign (or certain messages) along the way, and to send more targeted follow-ups to those who clicked or opened messages to show interest.