Back to Product Release
Goals
Boost engagement
Increase conversion rate
Deepen personalization
Products
SMS
About
RCS enables brands to engage their customers with richer, more interactive and branded experiences than traditional text messaging. RCS has the potential to elevate customer engagement and unlock greater revenue potential from your SMS channel.
Why it matters
Main Takeaways
RCS is different from SMS and MMS in that it offers more branded messaging capabilities, verification checks, enhanced image & video support, and more.
In a time when customers expectations are constantly increasing, RCS can help marketers cut through the noise and give their customers experiences they expect.
RCS is not new, but Apple’s iOS 18’s support for RCS skyrockets the number of customers eligible to receive RCS.
Unlike basic SMS (Short Message Service), which is limited to plain text, RCS introduces a host of modern features such as brand personalization, verification indicators, advanced analytics like message opens, enhanced customer interactions within message threads, high-resolution images, and more.
With customers’ increasing standards for engaging brand experiences, sending RCS messages can help brands deliver on customer expectations. In a world where more brands have adopted SMS marketing, RCS can help cut through the noise of other SMS marketing notifications to drive engagement through personalized, on-brand customer experiences.
RCS has been around for some time now, so you might be wondering why now? Previously RCS was only supported on Android, but in its September iOS 18 reveal, Apple announced its support for RCS messaging, meaning the pool of customers eligible to receive RCS messages has significantly increased.
RCS Strategies
Main Takeaways
Get recognized instantly. No need to instruct the subscriber to save your contact card. Instead, your logo/branding will appear in the first message, boosting credibility from the start. Pro tip: Engage new subscribers from the last 7 days with RCS to keep brand recognition high.
Build trust with your subscribers. Use a verified check mark, showing your subscribers the messages are coming from a verified sender, decreasing opt-outs and increasing engagement.
Engage customers with new product or collection launches. RCS supports high-resolution images. Easily crop product images without ever leaving the campaign builder, helping you save time and effort. Leverage the higher character count when promoting products that need more explanation.
And so much more!
How to get started
Take the next step with Yotpo and RCS– connect with your Customer Success Manager or request-a-demo to learn more.
Explore more new releases
Rich Communication Services (RCS)
Stop churn in its tracks with targeted offers, full analytics visibility, and optimized retention strategies.
Subscriptions Cancellation Flows
Stop churn in its tracks with targeted offers, full analytics visibility, and optimized retention strategies.
Yotpo x Facebook Ads Integration
Connect Yotpo SMS & Email to Facebook Ads to grow your subscriber list and sync segments for targeted ads.
Yotpo x Google Ads Integration
Connect Yotpo Email & SMS with Google Ads to sync lists or segments to Google for targeted future ads.
Yotpo x ReturnGo Integration
Automate texts and emails for Shipping & Return events, incorporating data to keep customers informed.
