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Goals
Boost retention
Reduce churn
Increase CLTV
Products
Subscriptions
0
%
of subscribers who attempt to cancel are retained
About
Cancellation Flows is designed to help merchants retain subscribers and reduce churn by automatically presenting targeted offers when subscribers attempt to cancel. It combines smart workflows with advanced analytics to turn potential cancellations into opportunities for growth.Smart Workflows: Automatically present offers like swaps, rescheduling, or discounts to keep subscribers engaged. Advanced Analytics: Gain insights into why subscribers cancel and which offers are most effective, allowing merchants to refine their retention strategies.On average, these workflows have saved over 15% of subscribers who attempt to cancel.
Why it’s different
Main Takeaways
Proactively Save Subscribers: Automatically present targeted offers like swaps, skipping, rescheduling, or discounts, effectively retaining subscribers who might otherwise cancel.
Reduce Churn: Keep more subscribers engaged, minimize revenue loss, and boost your long-term subscriber value.
Full visibility & Insights: Gain valuable data and complete visibility into why subscribers cancel and what makes them stay subscribed, allowing you to refine your retention strategies effectively.
Main Use Cases
Main Takeaways
Address “too much product” cancellation reason: When subscribers cancel due to having more of a product than they need, offer options to update the delivery frequency. This adjustment helps prevent cancellations by aligning the subscription with their current needs.
Turn Churn Risks into Product Discovery Opportunities: For subscribers who want a different product, provide a swap option. This allows them to explore new products that may better suit their preferences, encouraging them to remain subscribed.
Adjust Delivery Timing: Offer rescheduling options for subscribers who receive products at inconvenient times (i.e. they are leaving for vacation, they are moving places, etc). This flexibility helps adapt the subscription to their schedule and reduces cancellations due to timing issues.
Manage Subscription Fatigue: Use update frequency options to adjust the delivery schedule based on the subscriber’s usage patterns. This helps adapt the subscription to their changing needs and minimizes the risk of cancellation due to product saturation.
How to get started
Activate it in minutes! For detailed instructions you can click here.
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