The Quickstart Guide to Loyalty Programs
Your step-by-step guide to building an on-brand, highly effective loyalty program, without the stress.
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Chapter 1
Why You Need to Invest In Loyalty Now
Are you prepared for increasing customer acquisition costs and market competition? In this chapter, you’ll learn why loyalty is more important than ever to reach your business goals.
3 Lessons
Lesson 1
The Shift from Acquisition to Retention
Acquisition costs are rising, and customers are more willing than ever to switch brands. It’s time to double down on keeping customers around.
Lesson 2
It’s Easier Than You Think to Get Started With Loyalty
Marketer-friendly loyalty programs are agile, easy to use, and on-brand. Plus, they’re effective.
Lesson 3
10 Benefits of Loyalty Programs
The benefits of loyalty programs go beyond just the transactional. They also increase customer lifetime value, create organic brand ambassadors, foster high-value relationships, and more.
Chapter 2
How to Build a Winning Loyalty Program
Loyalty programs have lots of moving parts. In this chapter, you’ll learn how to create the loyalty program that’s right for your business.
3 Lessons
Lesson 1
How to Know What Kind of
How to Know What Kind of
Loyalty Program Is Right for You
When thinking about loyalty, take your business model, customers, and goals into account. They’re key to structuring a successful program.
Lesson 2
Which Types of Rewards Are Right for Your Loyalty Program?
Loyalty rewards and perks can vary greatly depending on your business goals, the products you sell, and the customer behaviors you want to motivate.
Lesson 3
How to Name Your VIP Membership Levels
Effective VIP tier names make your program a true extension of your brand. Here’s how to get them right.
Chapter 3
Loyalty Programs by Industry
In Chapter 2, we explained what to consider when starting a loyalty program as well as program and reward types. Now, let’s talk through which program is best for your industry.
3 Lessons
Lesson 1
Loyalty Programs for Fashion Brands
Loyalty programs for fashion brands keep customers engaged and your brand top of mind, despite seasonal consumer buying cycles.
Lesson 2
Loyalty Programs for Beauty Brands
Loyalty programs for beauty brands promote new product adoption and increase average order value (AOV).
Lesson 3
Loyalty Programs for Home Brands
Loyalty programs for home brands foster high-value relationships between brands and consumers. And they’re an easy way to get more referrals.
Chapter 4
6 Effective Loyalty Programs in Action
There are many brands out there that have managed to build effective, business-driving loyalty programs that enable customers to receive value beyond products. Here are a few examples to help inspire you as you build out your own program.
Chapter 5
How Loyalty Integrates With Your Tech Stack
Enrich customers’ interactions with your brand by integrating your loyalty program with existing tech solutions, including email, customer help desk, and point-of-sale.
3 Lessons
Lesson 1
Loyalty & Email
Loyalty and email give your best shoppers the right message at the right time.
Lesson 2
Loyalty & Customer Help Desk
Integrating loyalty and customer help desk solutions ensures that your members are recognized at every touchpoint.
Lesson 3
Loyalty & Point-of-Sale
Loyalty and POS integrations make online and offline shopping seamless.
