Shopify powers more than one million online stores, and it’s easy to see why. With the platform’s ease of use, third-party apps and integrations (including Yotpo!), and a plethora of beautifully designed templates, it makes setting up and optimizing your eCommerce offerings a breeze.
When you’re just getting started with Shopify, it may be challenging choosing the right look and feel for your online store. The platform has more than 70 official themes—some free and some premium—each with a layout and functionality tailored to a different kind of seller.
If you’re weighing your free Shopify theme options, read on for a breakdown of the most popular choices, along with its unique features and the seller categories it’s best for.
Popular Free Shopify Templates
Narrative
Narrative is a highly visual, clean Shopify theme designed for brand and product storytelling. It’s built for stores with small catalogs, and features a fullscreen video option at the top of your homepage. With four different design styles, it’s ideal for many different categories of business, including:
- Art and photography
- Clothing and fashion
- Home and garden
- Sports and recreation
Debut
Debut is built to showcase products. It features product filtering, recommendations, and predictive search so that consumers can easily find the right items for them. It includes two different design options, and is best for the following types of businesses:
- Jewelry and accessories
- Furniture
UGC to your store
Venture
Venture is built for sports and recreation retailers. The three style options offered include snowboards, outdoors, and boxing, and it’s ideal for brands with large catalogs. This theme also supports a large, multi-column drop-down menu where you can feature product details and images.
Boundless
Boundless is a minimalist theme that puts the focus on large product images. It is perfect for brands that sell highly visual merchandise, offering collection images in a full-width grid layout for showcasing photos. It has two style options, one black and white and one vibrant, and is best for visual brands, including:
- Sports and recreation
- Clothing and fashion
Simple
Simple is, well, simple. It’s a clean, minimal theme that’s perfect for showcasing products. It includes options to zoom in on products, as well as image animation, to bring your items to life. It includes three different styles to choose from, and is best for these types of businesses:
- Art and photography
- Clothing and fashion
- Health and beauty
Brooklyn
Brooklyn is a sleek, modern template that’s perfect for unique, hip brands. It features two styles both focused on brand imagery: one tailored for apparel companies and one for food brands. This theme features a dynamic product grid and header slideshow, allowing you to showcase multiple product or brand images.
Supply
Supply is an ideal theme for businesses with large inventories. Its unique feature is the ability to filter products by many different characteristics, including brand, price, and other customizable options. You can also feature multiple product collections on the homepage for easy browsing. Supply is ideal for any brands that stocks a lot of products, especially:
- Jewelry and accessories
- Electronics
Minimal
Minimal offers three different designs, all with a unique flair: vintage, fashion, and modern. The simple, clean design puts products front and center, and the ability to showcase YouTube and Vimeo videos on the homepage gives you an opportunity to tell new visitors your story. Slideshow images allow you to feature multiple products or deals. Minimal is great for visual eCommerce brands, including:
- Art and photography
- Clothing and fashion
- Furniture
Express
Express is designed for food and drink brands. It includes two different styles, and like its name, it’s meant to help your brand get online fast. It’s optimized for one-page stores, with a mobile-first design and quick buy options. It’s best for brands with small catalogs.
Free Shopify themes are a great option for brands who are new to eCommerce or those looking to test the waters on a new platform. These nine themes are consistently among the most popular in each product category. For those looking for more options, including greater customization and more robust functionality, Shopify’s premium themes start at $100.
Looking for more inspiration? Check out these 10 Shopify store examples to learn from the best.
