eBooks & Guides 114 Resources

How segmentation, flow optimization, and regional targeting, can maximize ROI while minimizing costs.

Not getting the most out of your AI tools? Our eBook will help you craft prompts like a pro.

Includes program frameworks for brands with varying purchase frequencies and an inspiration gallery.

Keep your customers smiling by avoiding these 10 SMS marketing mistakes.

Use these best practices when asking for reviews and take advantage of our new review request email updates.

Here are 11 ways to optimize your website to boost eCommerce conversion rates.

Learn winning Black Friday marketing strategies and get hot takes from top eCommerce experts.

All your questions (yes, all of them) about customer retention are answered in this comprehensive guide.

Inflation, price hikes, a cost of living crisis: Where does this leave customer loyalty & retention among Brits?

We asked. Aussie shoppers answered. Here's what keeps them coming back to your brand, again and again.

Global consumers have weighed in, revealing their expectations for brands in exchange for their repeat business.

See the results of our UK shopper survey to understand the influence of UGC and VUGC on the buyer’s journey.