Shoppers Tell All: How Brands Should Text to Drive SMS Success

In our latest consumer survey, shoppers shared their secrets to text message marketing they actually want to engage with.

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Inside the Survey:
SMS marketing is no longer just a nice addition to a brand’s eCommerce marketing strategy — it’s essential. In this consumer survey report, you’ll gain key insights into U.S. shoppers’ SMS preferences and valuable recommendations for sending the text messages they want to receive, so you can build a strategy that drives maximum results.

Survey Data Includes:

The value of SMS and consumer motivations for opting in

Over 86% of U.S. shoppers are already signed up to receive texts from at least one brand. Find out what will attract them to your SMS program and drive them to opt in.

What shoppers want from the texts you send (and what they don’t)

Our data reveals three main elements to successful text message marketing, from the consumer’s perspective. Plus, learn what makes a text message most engaging — from incentives and visuals, to the best time of day to reach out.

Tips and strategies for SMS success

We share our top tips for creating an unbeatable SMS marketing experience, including how to grow your subscriber list and support your other marketing channels with texts.

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The value of SMS and consumer motivations for opting in

Over 86% of U.S. shoppers are already signed up to receive texts from at least one brand. Find out what will attract them to your SMS program and drive them to opt in.

Slide

What shoppers want from the texts you send (and what they don’t)

Our data reveals three main elements to successful text message marketing, from the consumer’s perspective. Plus, learn what makes a text message most engaging — from incentives and visuals, to the best time of day to reach out.

Slide

Tips and strategies for SMS success

We share our top tips for creating an unbeatable SMS marketing experience, including how to grow your subscriber list and support your other marketing channels with texts.

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