A product cross-sell can increase lifetime value by maximizing every purchase shoppers make by recommending additional products relevant to them. Encourage one-time shoppers to develop into repeat, higher-value customers.
It’s essential to make recommendations and introduce new products at the right time in the buyer journey. Shoppers are most engaged after a purchase, and they’re on the lookout for what’s next.
Best Practice: Send personalized recommendations based on past purchases.
