The Cost of Shifting
While investing in customer retention takes resources, it's well worth it for the ROI impact.
While investing in customer retention takes resources, it's well worth it for the ROI impact.
Ready to see how it all works?
Building and implementing a retention strategy can involve significant costs, including investments in technology, staffing, and marketing spend. However, the potential return on investment (ROI) and long-term value of a strong retention strategy can far outweigh these costs.
Despite these costs, the potential ROI of a strong retention strategy is significant. By improving customer retention rates, businesses can increase the lifetime value of their customers, reduce churn, and ultimately drive long-term revenue growth.
For example, one study found that increasing customer retention rates by just 5% can lead to a 25-95% increase in profits. Another study found that acquiring a new customer can be up to 25 times more expensive than retaining an existing one.
Some brands that have successfully implemented retention strategies include:
Ready to be inspired by five brands embracing a retention-first mindset? Read on.
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